SOCIOPOOL ! IS A CUTTING-EDGE SOCIAL INFLUENCE AGENCY
WORKING FOR LEADING BRANDS WORDWIDE
SOCIOPOOL ! IS A CUTTING-EDGE SOCIAL INFLUENCE AGENCY
Established in 2015, Sociopool Media is the leading Digital & Influencer marketing agency connecting the brands with passionate socially-engaged audiences through social media influencers, influencer marketing, YouTube influencers (“YouTubers,” YouTube creators), top lifestyle bloggers, and Instagram influencers (“Instagrammers”). We strategize and build high performing campaigns for top brands to engage with their target audiences on YouTube, blogs, Instagram, and emerging social media channels.
Our branded and sponsored content campaigns engage audiences, drive brand awareness, brand engagement, and product sales. influencer marketing campaigns. The Sociopool Media’s Network of publishers include thousands of blogs,Facebook Pages, YouTube, and Instagram channels reaches an audience of over 50 millions fans.
Brand Lift / Awareness
Creation & Development
Brand / Business Resonance
Trends / Behaviour Change
Leadership / Authority
What is Influencer Marketing? How Can It Help My Brand?
The way people consume content is growing. To capture the awareness of audiences who spend more time staring at their phones than at television screens, brands must revise their approach to marketing. Influencer marketing, which leverages the influence of a social media “influencer” (i.e. Instagrammer, YouTuber, Viners, blogger, or vlogger) to expose a brand or product to the influencer’s large follower base – which can number in the thousands or even millions – is one of the most valuable ways companies can organically target an engaged audience and Boost brand awareness.
Who Are Social Media Influencers And Why Do They Matter?
Influencers have engaged audiences that go after them across many top social media channels. They can become very powerful brand advocates as they construct awareness for brands and make a product or service relevant to their audience. In a world where recommendations, suggestions, likes, and follows swiftly spread from the people who are most popular on social media, influencers are considered those whose opinions are highly valued.
Influencers can have a big effect on your business through several major channels. They can write a great blog or create a video or vlog that incorporates your product or service into their content. By incorporating your brand into their lifestyle, you are creating clientele from the influencer’s audience who want to share in that lifestyle. With influencers’ large social media followings, they can also reach their distinctive audiences through Instagram and Twitter to further incorporate your brand into their lifestyle.
Why Influencer Marketing Works?
As television viewership continues to decline and traditional marketing channels like television and display ads are becoming increasingly less helpful, innovative marketers, advertising agencies, and PR agencies all trying to capture the attention of online audiences are asking the same question: “what is influencer marketing?” Through marketing and advertising by way of top social media influencers, YouTube stars, and Instagrammers may seem like an indirect strategy for reaching new and present customers, the relationships and relevancy YouTubers, Instagrammers, Viners, and bloggers have with their followers ensures that audiences will not only see a brand’s product or service (views, impressions, reach, awareness) but will also be more likely to act prompted by the influencer’s suggestion and support (engagement, likes, follows, conversions). In fact, if you’ve ever spent time watching your favorite YouTube channels or scrolled through photos on your favorite blogger’s Instagram feed, you’ve likely seen several influencer marketing campaigns.
What Is Influencer Marketing With Social Media Influencers?
An influencer is an individual with a huge social reach that has the power to “influence” the decisions their audience makes. Because they’ve built an engaged audience that follows them across top social media channels, influencers can turn out to be controlling brand advocates as they support brands and make a product or service relevant to their audience. In a world where an influencer’s recommendations, suggestions, likes, and follows can influence real-world decisions about what brands customers care about, influencers now exercise power similar if not much better than most celebrities.
Jointly, social media influencers are referred to as social media stars, brand influencers, digital influencers, and terms like YouTubers, Instagrammers, Viners, Snapchatters, vloggers, and bloggers, are used when unfolding platform-specific influencers.
Few More of them
How Brands Can Take Advantage Of Influencer Marketing
To take advantage of each influencer’s targeted consumer audience, brands can build influencer marketing campaigns as element of their overarching integrated marketing strategy. These campaigns collaborate with influencers in a variety of ways to uplift brand consciousness and increase profitable customer action, and can come into view as product placements, product endorsements, branded content, branded advertising, native advertising, sponsored content or some combination of these.
Engaging blog articles, engaging YouTube videos, and innovative Instagram posts allow social media stars to incorporate a brand’s product or service into their content. By organically integrating a brand into their lifestyle content, influencers make customers from the thousands (or in some cases, millions) of followers or subscribers who would like to emulate the way an influencer looks, what they buy, where they go, and the things they do. Targeting audiences with specific interests is also tremendously effective when brands collaborate with influencers that reflect that interest; can avail the advantage of their reach to market to interested audiences.
The Benefits Of Working With Influencers
Influencers make it easy for marketers to connect with their consumers in a genuine technique by reaching out to large social followings that already respect and value the influencer’s opinion. By tracking the reach, impressions, click-through rates, engagement and ROI metrics of their influencer marketing campaigns, brands can also use influencer marketing to better understand who their customers’ wants and priorities. Campaign metrics and Key Performance Indicators (KPIs) vary based on each brand’s campaign expectations and goals, but a well-crafted influencer marketing campaign typically exceeds returns compared to traditional advertising strategies.
How To Pick The Right Influencers
Although anyone can work with social media stars to increase sales, truly understanding the right ones in your niche and finding the right influencer for your brand can help your campaigns reach maximum efficacy and authenticity. To identify the social media influencers that will have the biggest effect on a brand’s campaign, marketers first require to recognize their target audience, then consider the types of topics, blogs, videos, and multimedia that will create the most engagement. Other factors brands should consider when choosing influencers include:
- Audience Demographic – who follows them?
- Reach – how many followers or views do they have?
- Engagement – do their followers comments, like, and share?
- Brand Experience – do they have experience working with brands as an influencer?
- Frequency of Posts – how active are they on their channel?
- Past Performance – how well have their past campaigns performed?
- Partnering with the wrong influencer, on the other hand, can lead to an underperforming campaign at best or damage to your brand’s message or reputation at worst.
Conclusion: The Takeaway For Brands
If you’re still asking yourself, “What is Influencer Marketing?” your brand is likely missing out on a priceless way to arrive at engaged audiences and increase returns on your marketing investment. Consumers are becoming increasingly reliant on influencers to make purchasing decisions, and audiences are spending more time on social media platforms than ever before. To remain competitive in this ever-growing digital space, brands must capitalize on this effective marketing strategy or risk being overtaken by more original, socially-savvy companies